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Digital-marketing expert Vlad Zaycev

Attract clients. Drive sales. Make every click count.

Google Ads management

Meta Ads management

ROI-focused marketing strategies

Data analysis: A/B testing, segmentation, audit

TikTok Ads management

Customer acquisition & retention

About

About me

I'm Vlad Zaycev, an independent Digital Marketing Specialist with over 9 years of experience in Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads. I specialize in building data-driven ad campaigns that generate real business outcomes — increased sales, qualified leads, app downloads, and sustainable customer acquisition.

I've partnered with SMEs, startups, and established companies across global markets — helping them shape effective ad strategies, scale campaigns, and drive measurable growth through paid media. My focus goes beyond ad setup — I build data-driven systems, analyze marketing unit economics, and align performance marketing with long-term business objectives.

I’m Vlad Zaycev, an independent Digital Marketing Specialist with over 9 years of experience in Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads. I specialize in building data-driven ad campaigns that generate real business outcomes — increased sales, qualified leads, app downloads, and sustainable customer acquisition. I’ve partnered with SMEs, startups, and established companies across global markets — helping them shape effective ad strategies, scale campaigns, and drive measurable growth through paid media. My focus goes beyond ad setup — I build data-driven systems, analyze marketing unit economics, and align performance marketing with long-term business objectives.

9+ years

in digital marketing experience

100+ projects

successfully delivered

≈ 300–500% ROI

generated for clients

$ 1 000 000 +

ads budget managed

Skills

My skill set combines traditional marketing, management consulting, product management, and operations — giving me a holistic understanding of how businesses function as systems. This enables me to apply a data-driven approach to advertising, leverage unit economics, and build campaigns aligned with broader growth strategy.

Performance marketing

Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads campaign management, funnel strategy, audience segmentation, scaling, creative direction, and ROI/ROAS optimisation.

Data analysis, data visualisation, A/B testing, unit economics (CAC, LTV), dashboards, forecasting, attribution, KPI design.

Growth strategy, customer acquisition, business process understanding, market research, competitive analysis, revenue insights.

Agile workflows, sprint planning, discovery frameworks, cross-functional collaboration, process optimisation, stakeholder management.

Facebook Ads Manager, Facebook Pixel, CAPI, Google Ads, GA4, Google Tag Manager, TikTok Ads Manager, Google Sheets, Excel, Power BI, SQL, CRM systems, Hotjar, Figma, Canva, JIRA, Asana and others.

Analytics and data

Business and strategy

Product management

Tools

Services

Core сompetencies:
Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads management / GA4 / ROI-focused marketing creative strategies / Data-driven campaign analysis / Ad budget optimization / Customer acquisition

Core сompetencies: Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads management / GA4 / ROI-focused marketing creative strategies / Data-driven campaign analysis / Ad budget optimization / Customer acquisition & retention

Book session

Personalized consultation to analyze and improve your Meta Ads (Facebook, Instagram), Google Ads, TikTok Ads or LinkedIn Ads campaigns with a focus on key marketing metrics.

What’s included:

Campaign audit and performance review
Audience, targeting, and creatives analysis
Budget structure and ROI improvement advice
Marketing-focused unit economics review and insights
Practical recommendations customized for particular business

Ideal for businesses, startups, and personal brands looking for quick insights, clear direction, and measurable advertising results — without long-term commitment.

Campaign audit, strategy review, actionable insights

Personal digital-marketing consultation

90 minutes

$120 per session

Start your project

Launch and scale high-performing Meta Ads (Facebook, Instagram), Google Ads, TikTok Ads or LinkedIn Ads campaigns tailored to your business.

What’s included:

Ad account creation and configuration
Campaign planning and launch
Targeting and audience segmentation
Creative direction and ads insights
Budget optimization for ROI maximization
Unique custom dashboard with daily updated metrics

Perfect for businesses aiming to boost sales, attract new clients, increase app downloads or scale paid traffic.

Meta Ads, Google Ads, TikTok Ads or LinkedIn Ads setup, optimization, and growth strategy

From $400

Full-service marketing

If you need quick insights, clear strategy, and expert marketing guidance

Book setup

End-to-end setup of ad accounts and analytics for accurate tracking and scalable paid advertising.

What’s included:

Meta Business Portfolio creation and configuration
Google Ads account setup
Analytics and tracking setup (GA4, events, conversions)
Ad account structure review and best-practice configuration
Optional setup of LinkedIn Ads or TikTok Ads
Access, permissions, and security settings

Suitable for those, who want to run ads independently but need a correct, reliable setup from the start without technical mistakes, tracking issues, or account limitations.

Professional setup of advertising accounts and analytics

Advertising accounts setup

From $80

If you want to launch advertising on your own

If you need end-to-end advertising setup

Approach

My approach is fully data-driven: I treat advertising as a part of a broader business system, focusing on unit economics, customer behaviour, and long-term growth. Each project receives a tailored performance dashboard and weekly updates, ensuring transparency, continuous optimisation, and full visibility into results.

I start with a full review of your ads setup, performance data, competitors, and business metrics to uncover opportunities, bottlenecks, and key drivers of your results.

Based on the analysis, I build a clear performance strategy: funnel structure, audience targeting, positioning, messaging, and projected metrics to work with.

I structure campaigns from the ground up — audiences, tracking, events, creatives, and ad formats. Everything is configured for measurement and effective testing.

I review performance weekly and make data-driven adjustments to audiences, bidding, creatives, and funnel steps to improve efficiency and align results with your goals.

Once the campaigns show stable performance, I expand budgets across profitable segments, new markets, or additional creative angles to grow results predictably.

You receive weekly updates with insights, next steps, and performance breakdowns — a transparent overview of progress and priorities moving forward.

Analysis

Strategy

Setup

Optimisation

Scaling

Reporting

Education

I hold a Bachelor’s degree in Management (2020) and a Master’s degree with honours in Global Management of Innovation and Technology (2022) from Novosibirsk State Technical University. This academic foundation gives me a deep understanding of how companies operate — knowledge I apply directly in building effective, data-driven marketing strategies.

Career

My professional background includes roles in consulting, analytics, project management, product development and traditional marketing. This experience shaped my strategic thinking, understanding of business processes, and data-driven decision-making — all of which I now apply in performance marketing.

Marketing Intern, Nielsen

2018-2019

Analyzed retail and consumer data using Excel and Power BI, delivering insights that supported strategic marketing and business decisions.

Founder, 11 Solutions Agency

2018-2021

Co-founded and grew a performance marketing agency, delivering average 300−500% ROI for clients and scaling operations up to 37 online-franchise branches including USA.

Business Analyst, Deloitte

2022

Defined product requirements and improved workflow for a top-tier enterprise client, reaching 80% stakeholder approval and reducing delivery timelines by 20%.

Project Manager, Ecom.tech

2022-2025

Improved analytics and operational workflows in a $ 2B e-commerce app with 7M+ MAU, cutting lead time by 54% and raising feedback efficiency to 74%. Led four cross-functional teams (40+ people).

CMO, TA Beauty Space

2022 – 2025

Grew beauty salons franchise network from 1 to 6 salons and $ 1.5M+ in annual revenue, leading all marketing operations and managing the team while driving Meta Ads and Google Ads performance.

Digital Marketing Specialist

2022 – now

Providing performance marketing services (Meta Ads, Google Ads, TikTok Ads) to clients worldwide, creating data-driven ad strategies that improve sales, lead quality, and customer acquisition efficiency.

My LinkedIn